Did you know that McDonald’s is the largest, most valuable, and most profitable chain of fast-food restaurants in the world?
It literally opens a new store every 14.5 hours with a lead of now over 38,600 stores around the globe, employing over 1.8 million people.
That makes the company the largest employer in the world, with one out of every eight working Americans having worked for them.
Did you know that McDonald’s is also the world’s largest distributor of toys?
Happy Meals come with a free toy, making every meal, one, a child can enjoy beyond the meal itself.
With an average revenue of $75 million a day, and $27 billion a year, McDonald’s is the ninth-largest economy on the entire planet.
McDonald’s Revenue Per Day
The answer to the question: “How much does McDonald’s make in a day?” can vary greatly from location to location.
However, the most recent annual report for McDonald’s shows that they make an average total of 552,884 dollars per unit annually. That’s about 1,514 in revenue per day per unit. This translates to 23 billion dollars in total annual revenue, according to the latest financial reports (2021).
Revenue is not the same as profit. McDonald’s does make a profit. Its average profits per unit are approximately $180,000 per year. That’s the equivalent of $500 a day per unit.
This number is not comparable to the revenue earned by a franchisee McDonald’s.
As of January 2022, McDonald’s had nearly 14,000 restaurants in the United States alone, with only five percent of these locations company-owned.
The company leases the rest of the locations to private individuals.
This means that the company spends money on real estate, while the franchisee is responsible for all other costs.
Typically, the franchisee pays a one-time fee of US$45,000, a franchise fee of 10% of sales, a monthly service fee of four percent of gross sales, and must have a minimum of $500,000 available in liquid assets
The average US McDonald’s franchise generates almost $2.7 million per unit per year, and the average UK McDonald’s franchise owner earns an estimated $2777 a day.
The US franchise owner is just one of the top 10 biggest in the world, so it’s no wonder that it’s worth billions of dollars in sales.
Since the last year 2021, McDonald’s brand value has increased by 20 percent.
Today, McDonald’s is the world’s largest chain of fast-food restaurants.
Aside from being a global brand, McDonald’s has an incredible employee base.
How McDonald’s came to be
This American multinational fast-food corporation was founded on May 15th, 1940 as a restaurant in San Bernardino, California by the sibling duo Richard and Maurice McDonald.
The company was called “McDonald’s” in an attempt to differentiate itself from other similar-looking establishments.
The McDonald brothers never joined the company until 1991.
However, Ray Kroc proclaimed himself as the founder of the company on Founder’s Day. His autobiography upset the brothers and they later denied it.
In the 1992 version of the story, he named the first McDonald’s as Des Plaines, Illinois although the founding McDonald’s restaurant was actually a location in the city of Chicago, the restaurant was actually founded in Chicago.
Many of you must have known Ray Kroc as the founder of McDonald’s.
Well, it’s a long story. In 1954, Kroc and his wife, Lisa Napoli, a Chicago salesman, decided to open a McDonald’s franchise.
The family had no business experience, but it had a strong sense of purpose.
Ray Kroc purchased the fast-food company McDonald’s in 1961 and served as its CEO from 1967 to 1973.
It was during this time that the businessman started rewriting the history of McDonald’s through its global expansion, ultimately turning it into the most successful fast-food corporation in the world.
He is the man behind the brand. For his immense work, Kroc proclaimed himself and was later referred to as the founder of the McDonald’s Corporation.
This is an important piece of information on the founding of McDonald’s.
McDonald’s biggest threats
As a globally known brand, McDonald’s has faced numerous threats to its business model.
These include the high amount of unhealthy food served by the fast-food chain, the use of beef oil and Trans-fat in its food, and a lack of fruits and vegetables.
These risks have resulted in an upsurge in health concerns among consumers, and are likely to continue to increase as more people become health conscious.
One of the other biggest threats that McDonald’s faces is competition.
With so many other fast-food chains in operation, like Burger King, Domino’s, KFC, or Chick-Fil-A, competition is becoming fiercer and these companies are making the fast-food giant’s business harder to survive.
The brand’s customers have also been chomping at the bit for decades.
New trends in consumer health and wellness have led to reduced demand for fast food. In order to remain competitive, McDonald’s must focus on quality and taste.
This trend has led to a drop in revenue for the company, and the fast-food giant must refocus its efforts to increase customer satisfaction and retain customers.
In addition to a declining market share, the chain faces increased scrutiny over the low wages and poor working conditions of its employees.
The brand’s reputation is already under pressure after several high-profile scandals over the past several years, and it needs to adapt to stay relevant.
Besides lawsuits, it’s also faced with increasing environmental pollution and poor economic conditions.
In short, it’s not easy to stay afloat in today’s competitive world.
But as long as the company can improve its practices, it will probably be successful.
The fast-food chain’s old-fashioned style is another threat.
It is slow to adapt to changing food preferences.
Furthermore, it’s behind its competitors in the broader food industry.
But it can also benefit from globalization by expanding its global reach and offering healthier alternatives to its customers.
Its global expansion could also result in improved employee satisfaction, which would further strengthen the brand’s image and drive competition out of its best locations.
As a market leader, McDonald’s can exercise its market power over suppliers and competitors to drive down prices.
The company’s contract with Coca-Cola is an example.
The Coca-Cola Company cannot sell its Coca-Cola drinks below the price set by the company.
And because of its dominance in the US restaurant industry, the chain can push its competitors out of the best locations.
Its global expansion has many advantages.
What does the future look like for McDonald’s?
The future of McDonald’s is bright, but it will require some major changes.
Of course, I do not think that McDonald’s should or will change its colors and logo, but it must definitely change its footprint.
The company is already experimenting with voice-assistant ordering through a partnership with startup Apprente, which was recently acquired by the company.
In the near future, customers will be able to order food through a voice assistant mobile app.
The company will also introduce voice-assistant ordering to some of its franchised locations.
It will also be exploring drastic changes in its store footprint to better serve consumers. If this doesn’t work, then perhaps it is time to reconsider the future of McDonald’s.
The restaurant’s digital push though is causing privacy and employment concerns to be raised, and these are things McDonald’s should not pretend to be blind to.
The future of McDonald’s will be more streamlined and efficient.
The fast-food chain is doubling down on drive-thru and delivery innovation.
There could be a third drive-through window, a mobile ordering lane, and an automated order taker. It may also have more seats inside.
But these changes are already happening. It’s important to note that the company will continue to innovate.
The brand will continue to focus on accessibility and affordability.
This company is committed to a value-based brand and plans to expand its vegetarian and vegan menu to cater to a wider demographic.
The brand may also find it necessary to focus on environmental responsibility, with its burgers being the biggest contributor to global warming.
A Bloomberg report actually states that at more than 53 million metric tons of carbon per year, McDonald’s produces more emissions than Norway.
These are just some of the things McDonald’s should listen to, to adapt to the changing needs of its consumers.
While a fast-food restaurant is still a staple of our culture, it is important to understand its future.
With a strong brand, the company will be able to adapt to new challenges and stay in business.
A diverse and dynamic workforce is the key to success.
Whether it is a McDonald’s franchised franchise or a restaurant branded by a third-party provider, it will have to evolve into a world of diversity.